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I am happy to report: a Carcinologist (crustacean researcher) that works at NHMLA is going to morphologically identify the shrimp using microscopy and he will work with a team of researchers to use DNA to try and identify the putative shrimp down to species. Anyway, I’m testing the DNA of a shrimp tail now.” “I originally approached them thinking it would help out! Then, they said I’m mistaking sugar for a crustacean. “It’s a deadly allergy to many (and non-Kosher) and that didn’t seem to matter beyond offering me a new box,” Karp tweeted. While the reaction may seem extreme, Jensen Karp went on to clarify that he was never planning to investigate the problem personally but that General Mill’s response, to immediately claim the foreign object was sugar, pushed him to do so.

A carcinologist, a person who studies crustaceans, also volunteered to “morphologically identify the shrimp using microscopy”. yKPkpx7PWqĬonfused by the contents of his cereal bag, Karp decided to conduct his own investigation by getting the “black things” tested in a lab and getting the alleged shrimp “DNA tested” to make sure they aren’t just clumps of sugar. This one seems taped up (?) and also appears to include…(I don’t even want to say it)…dental floss. UPDATE: my wife has a stronger stomach than me and checked the OTHER bag in the family pack.

Here’s all my findings, which also now includes a weird little string? /mRDUhqG3I8 I was convinced to go back through the bag, since when I first noticed the shrimp tails, I freaked out and closed the box. Jensen Karp claims that the other bag of cereal was actually sealed off at the bottom with sticky tape. v5fAz2SSyMĪll the while, as General Mills tried to find a way to recover the shrimp tails, Jensen Karp was noticing even more issues with his box of Cinnamon Toast Crunch.Īfter investigating the package, Karp found black specks cooked into the cereal squares and scattered throughout the bag, which he purchased from Costco in a double package.Īlong with these unidentified dots, which some speculate could be rat droppings, Karp also found string, pieces of cereal that were red in colour, and what appears to be dental floss. I can’t believe this in a real life, publicly traded company. “I’m not walking into a random police station yelling, ‘Here’s the shrimp tails that General Mills wants!’ like it’s a smoking gun from a murder,” Karp emailed back. So, after refusing to send in the shrimp tails, General Mills, the company behind Cinnamon Toast Crunch, sent an email requesting that Karp drop the prawns off to “local law enforcement” as the shellfish “may be product tampering and we need the opportunity to investigate the packaging”. “I won’t be giving you the stuff… Again, your tweet calling it sugar was super weird and the fact you haven’t said anything to the contrary doesn’t allow me to trust you with it at all,” Karp said in response. Going back on their offer of the envelope, Cinnamon Toast Crunch instead asked Karp to stay home for “three to four hours” so that a FedEx employee could come and personally pick up the “accumulation of cinnamon sugar”. Somehow, it still managed to get even wilder. These are shrimp tails.” Then I re-examine them a few hours later and realize, “Nope. Imagine a universe where I’m like, “Yuck.

In an attempt to rectify the situation and get down to the bottom of whether shellfish had actually managed to sneak its way into a cereal box, Cinnamon Toast Crunch decided the only logical solution was to send out a pre-paid envelope to have the “shrimp” be tested by their “quality team”.īut after being publicly gaslit, Karp decided he would only give up one shrimp tail and keep the other to ensure the company “don’t continue to try to say it’s sugar and make me look insane”. Jensen Karp then spent the next two days just exclusively tweeting about his shrimp tail saga as he got extremely hung up on the fact that Cinnamon Toast Crunch tried to gaslight him. I wasn’t all that mad until you now tried to gaslight me? /rSLE60pvoyįrom here, things just got weird. Ok, we’ll after further investigation with my eyes, these are cinnamon coated SHRIMP TAILS, you weirdos.